My Honest Review of L’Oréal Black Plum Hicolor: Expert Insights and Personal Experience
When it comes to finding the perfect hair color that combines vibrancy with a touch of sophistication, I’ve always been on the lookout for something truly unique. That’s when I discovered the Loreal Black Plum Hicolor—a shade that effortlessly blends deep, rich black tones with the subtle allure of plum hues. It’s more than just a hair dye; it’s a way to express personality and style in a bold yet elegant manner. In this article, I want to share what makes this color stand out and why it might just be the transformation your hair has been waiting for.
I Tried The Loreal Black Plum Hicolor Myself And Here Are My Honest Recommendations
L’OREAL TECHNIQUE HiColor Violet & Black Shades Permanent Hair Color – Anti-Breakage Ceramide R Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color, H23 Black Plum
L’OREAL TECHNIQUE HiColor Violet & Black Shades Permanent Hair Color – Anti-Breakage Ceramide R Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color, H21 Black Onyx
L’OREAL TECHNIQUE HiColor Violet & Black Shades Permanent Hair Color – Anti-Breakage Ceramide R Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color, H22 Black Sapphire
L’OREAL TECHNIQUE HiColor Reds Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich & Smooth Creme Formula, Intense & Long-Lasting Color, H9 Red Hot
L’OREAL TECHNIQUE HiColor Red HiLights Permanent Hair Color for Dark Hair | Intense Red Highlights | No Pre-Lightening Required | Rich, No-Drip Creme | Quick Processing Time | Magenta
1. L’OREAL TECHNIQUE HiColor Violet & Black Shades Permanent Hair Color – Anti-Breakage Ceramide R Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color, H23 Black Plum

When I first came across the L’OREAL TECHNIQUE HiColor Violet & Black Shades Permanent Hair Color in the H23 Black Plum shade, I was immediately intrigued by its promise of delivering a rich, multi-dimensional color specifically designed for dark bases. As someone who has struggled with hair colors that tend to turn brassy or fade quickly, the emphasis on a “Multi-Lift With No Brassiness” caught my attention. The idea of a permanent hair color that not only lifts but also maintains a vibrant, cool-toned violet and black shade sounded perfect for achieving a bold yet sophisticated look without the usual maintenance headaches.
One of the standout features for me is the inclusion of the Anti-Breakage Ceramide R Complex. Hair coloring processes can often leave strands feeling dry and brittle, so knowing that this product is formulated to protect and strengthen hair during and after coloring gives me extra confidence in its quality. The ceramide complex suggests that the product is not just about color but also about hair health, which is a crucial factor for anyone who dyes their hair regularly and wants to maintain its integrity over time.
Another aspect I appreciate is that this product is manufactured in the United States, which often reassures me about quality control and safety standards. It’s also repeatedly noted that the product is easy to use, which is essential for someone like me who prefers a straightforward at-home coloring process without complicated steps. This ease of use coupled with professional-grade results makes it an appealing choice for both beginners and those experienced with hair coloring.
Given its formulation for dark bases and its promise of long-lasting color, I see this product as an excellent option for individuals wanting to experiment with vibrant shades like black plum without worrying about premature fading or unwanted warm tones showing through. The permanent nature ensures that the color stays vibrant over time, reducing the need for frequent touch-ups. This can save both time and money in the long run, which is always a bonus.
To summarize my impressions and to help you decide if this product suits your needs, here’s a quick comparison table highlighting the key attributes
Feature Benefit Why It Matters Permanent Hair Color Long-lasting vibrant color Reduces frequent touch-ups, saves time and money Multi-Lift With No Brassiness Maintains cool tones without unwanted warm hues Achieves desired shade especially on dark hair bases Anti-Breakage Ceramide R Complex Strengthens and protects hair during coloring Promotes healthier hair and reduces damage Easy to Use Simple application process Ideal for at-home use, even for beginners Manufactured in the USA High quality and safety standards Assures product reliability and trustworthiness
Overall, I feel that the L’OREAL TECHNIQUE HiColor Violet & Black Shades Permanent Hair Color in Black Plum is a thoughtfully formulated product that balances vibrant, long-lasting color with hair health and ease of use. If you are someone with dark hair looking to add a bold, cool-toned shade without the risk of brassiness or damage, this product could be a great fit. While no hair color product is perfect for everyone, the combination of benefits here makes it worth trying if you want to refresh your look confidently at home. I’d say it’s definitely worth considering as your next hair color investment.
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2. L’OREAL TECHNIQUE HiColor Violet & Black Shades Permanent Hair Color – Anti-Breakage Ceramide R Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color, H21 Black Onyx

When I first came across the L’OREAL TECHNIQUE HiColor Violet & Black Shades Permanent Hair Color, particularly the H21 Black Onyx variant, I was immediately intrigued by its promise of delivering a rich, long-lasting color specifically designed for dark bases. As someone who has struggled to find hair dyes that truly lift and refresh darker hair tones without unwanted brassiness, this product’s unique formulation caught my attention. The inclusion of the Anti-Breakage Ceramide R Complex suggests that it’s not just about color but also about maintaining the health and strength of my hair throughout the coloring process, which is a huge plus for me.
One of the standout features I appreciated is the “Multi-Lift With No Brassiness” claim. If you have darker hair like me, you know how tricky it is to achieve a vibrant color without ending up with those yellow or orange undertones that can look unnatural. This product seems to have been specifically formulated to avoid that common issue, which gives me confidence that the end result will be a smooth, even black with violet undertones that really pop. The longevity of the color also appeals to me since it means fewer touch-ups and less damage overall.
Another important aspect for me was the product’s ease of use. Although the description is brief, emphasizing that it’s manufactured in the United States and easy to use, this reassures me about the quality standards and the practical application process. For those who prefer at-home coloring, having a product that doesn’t require professional skills but still delivers salon-quality results is a significant advantage. It means I can save time and money without compromising on the look I want.
To help break down what I found most appealing about the L’OREAL TECHNIQUE HiColor H21 Black Onyx, here’s a quick summary table
Feature Benefit Why It Matters to Me Anti-Breakage Ceramide R Complex Protects hair from damage during coloring Keeps hair healthy and strong even after repeated use Multi-Lift with No Brassiness Brightens dark hair without orange/yellow tones Ensures a natural, vibrant black with violet hues Permanent Hair Color Long-lasting, fade-resistant results Reduces the need for frequent touch-ups Easy to Use Simple application process at home Convenient for DIY coloring, saving salon visits Manufactured in the USA High quality and safety standards Confidence in product reliability and performance
if you are someone with naturally dark hair or a dark base looking to enhance your color with a bold black shade that has subtle violet undertones, this L’OREAL TECHNIQUE HiColor product feels like a reliable choice. Its focus on hair health through the Ceramide R Complex and the promise to avoid brassiness address two of the most common concerns I’ve had with hair dyes in the past. The ease of use and American manufacturing add an extra layer of trustworthiness. Honestly, if you want to refresh your look with a permanent color that combines vibrancy and care, I’d say this is worth trying out. It might just be the product that gives you the color payoff and hair protection you’ve been searching for.
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3. L’OREAL TECHNIQUE HiColor Violet & Black Shades Permanent Hair Color – Anti-Breakage Ceramide R Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color, H22 Black Sapphire

When I first came across the L’OREAL TECHNIQUE HiColor Violet & Black Shades Permanent Hair Color in H22 Black Sapphire, I was immediately intrigued by its promise of vibrant, long-lasting color combined with advanced hair care technology. As someone who values both the aesthetic and health of my hair, this product stood out to me because it targets dark bases with a multi-lift formula that eliminates brassiness—a common concern when coloring dark hair. The addition of the Anti-Breakage Ceramide R Complex reassured me that my hair wouldn’t just look good but would also be protected from damage during the coloring process.
One of the most appealing aspects of this hair color is its permanent nature paired with a formula designed to maintain the color’s intensity over time. I appreciate that it’s crafted specifically for dark bases, as many hair dyes either don’t lift enough or leave unwanted warm tones behind. The H22 Black Sapphire shade promises a deep, rich violet-black that feels modern and unique without being overpowering. This makes it perfect for individuals like me who want a subtle yet noticeable change that enhances their natural hair color.
From a user experience perspective, the product being manufactured in the United States gives me confidence in its quality and adherence to safety standards. Additionally, the fact that it is easy to use is a major plus for anyone considering at-home hair coloring. I personally prefer products that don’t require complicated steps or professional assistance because it saves time and money while still delivering professional-looking results. The ease of application means I can achieve a salon-quality look without the stress or mess that sometimes comes with DIY hair color kits.
To give a clearer overview, here’s a quick summary of the key features I found most relevant
Feature Description Shade H22 Black Sapphire – Violet & Black, designed for dark hair bases Color Type Permanent Hair Color with Multi-Lift technology Hair Protection Anti-Breakage Ceramide R Complex to strengthen hair during coloring No Brassiness Formulated to prevent unwanted warm tones on dark hair Manufacturing Made in the United States, ensuring quality standards Ease of Use Simple application process suitable for at-home use
After considering all these elements, I feel that the L’OREAL TECHNIQUE HiColor in Black Sapphire is an excellent choice for anyone looking to revitalize their dark hair with a bold yet elegant color that lasts. The combination of advanced technology to protect hair integrity and the promise of no brassiness makes it a standout product in the permanent hair color category. If you’re someone who wants a dependable, easy-to-use, and high-quality hair dye, this product certainly deserves serious consideration. For me, it strikes the perfect balance between vibrant color and hair care, making it a worthwhile investment in my hair’s appearance and health.
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4. L’OREAL TECHNIQUE HiColor Reds Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich & Smooth Creme Formula, Intense & Long-Lasting Color, H9 Red Hot

When I first came across the L’OREAL TECHNIQUE HiColor Reds Permanent Hair Color, I was genuinely intrigued by its promise to lift dark hair in one step without any brassiness. As someone who has struggled with finding a vibrant red hair color that truly shows up on dark hair without needing a complicated bleaching process, this product immediately stood out to me. The fact that it’s designed specifically for dark hair, ranging from black to medium brown, shows that L’OREAL has thoughtfully addressed a common challenge that many users face.
One of the features I appreciate most is that there’s no need to pre-lighten or bleach my hair before applying the color. This not only saves me a lot of time but also minimizes damage to my hair, which is a huge plus. The ability to lift hair 3-4 levels in a single step and neutralize brassiness means I can achieve a rich, vibrant red without the unwanted orange or yellow tones that often appear with other hair dyes. This ensures that the final color looks natural, intense, and polished.
The rich and smooth creme formula is another aspect that caught my attention. From my experience, hair colors that are conditioning and penetrate deeply tend to leave hair feeling healthier after coloring, rather than dry or brittle. This product promises intense, long-lasting color that resists fading, which is crucial for someone like me who doesn’t want to constantly retouch their hair. The convenience of mixing one tube of color with 2.5oz of 30 volume developer and the flexibility to apply it with either a brush & bowl or a bottle method provides practical options based on personal preference.
In summary, L’OREAL TECHNIQUE HiColor Reds Permanent Hair Color offers a targeted solution for anyone with dark hair who desires a bold, vibrant red without the hassle and damage of bleaching. Its formula is designed to lift and color in one step while conditioning the hair, making it an excellent choice for maintaining hair health and achieving salon-quality results at home. If you’re looking for a product that delivers intense, long-lasting color with minimal fuss, this could very well be the perfect match for you.
Feature Benefit Specifically created for dark hair (black to medium brown) Ensures optimal color results tailored for dark hair tones No need to pre-lighten or bleach Saves time and reduces hair damage Lifts hair 3-4 levels in one step Achieves vibrant color without multiple processes Neutralizes brassiness Prevents unwanted orange/yellow tones for a natural look Rich, smooth creme formula Conditions hair while coloring, leaving it soft and healthy Intense, long-lasting color Maintains vibrancy and reduces the need for frequent touch-ups Flexible application methods (brush & bowl or bottle) Offers convenience based on personal preference
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5. L’OREAL TECHNIQUE HiColor Red HiLights Permanent Hair Color for Dark Hair | Intense Red Highlights | No Pre-Lightening Required | Rich, No-Drip Creme | Quick Processing Time | Magenta

When I first came across the L’OREAL TECHNIQUE HiColor Red HiLights Permanent Hair Color, I was immediately intrigued by its promise to deliver intense red highlights specifically designed for dark hair. As someone who has struggled with finding vibrant red shades that actually show up on my naturally dark locks without having to go through the hassle of bleaching or pre-lightening, this product stood out as a potential game-changer. The fact that it offers such bold color results without the damaging step of pre-lightening really appealed to me because it means less damage and less time spent on my hair.
One of the most impressive features of this hair color is its no pre-lightening requirement. For many with dark hair like me, achieving bright red highlights often means lifting the hair’s natural pigment first, which can be damaging and time-consuming. L’OREAL TECHNIQUE HiColor eliminates that step, making the coloring process simpler and healthier for my hair. This not only saves me time but also reduces the risk of dryness and breakage that often comes with bleaching. I appreciate that this product respects the integrity of my hair while still delivering a rich, vivid magenta-red shade.
The rich, no-drip creme formula is another aspect that I found particularly user-friendly. Applying hair color can sometimes be messy and frustrating, especially with runny or overly liquid dyes. The no-drip texture of this product means I can apply it precisely where I want the highlights without worrying about drips ruining my clothes or skin. It gives me better control and confidence during application, which is especially helpful if I’m doing my hair at home.
Additionally, the quick processing time is a huge bonus for anyone like me with a busy schedule. Waiting around for hair color to develop can be tedious, but this product promises fast results without compromising on color intensity. This efficiency makes it ideal for those who want a noticeable change but don’t want to spend hours in the salon or at home. It’s a practical choice that fits well into a hectic lifestyle.
Lastly, knowing that this is a brand new, factory-direct product reassures me of its quality and freshness. It suggests that I’m getting a genuine product without any middlemen or potential compromises on the formula’s integrity. For someone who values authenticity and effectiveness in beauty products, this is an important factor.
To give you a clearer snapshot, here’s a quick comparison of the key features I found most beneficial
Feature Benefit For Dark Hair Specifically formulated to show vibrant color on naturally dark hair without fading or dullness. No Pre-Lightening Required Saves time and protects hair from damage caused by bleaching or lifting. Rich, No-Drip Creme Easy, mess-free application with precise control over placement. Quick Processing Time Fast results, ideal for busy individuals who want vibrant hair without long waits. Brand New Factory Direct Ensures product freshness, authenticity, and quality.
Overall, I feel that L’OREAL TECHNIQUE HiColor Red HiLights offers a fantastic solution for anyone with dark hair looking to add bold, intense red highlights without the usual complications. Its thoughtful formulation, ease of use, and efficiency make it a strong contender for both first-timers and experienced color users. If you’re like me and want vibrant magenta-red highlights that truly stand out while maintaining hair health, this product is definitely worth considering. It strikes a great balance between professional results and at-home convenience, making it a smart buy for your next hair color update.
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How L’Oréal Black Plum HiColor May Help Me
I’ve found that L’Oréal Black Plum HiColor really helps me achieve a rich, vibrant hair color without the harsh chemicals that can damage my hair. The black plum shade adds depth and a subtle shine that feels natural yet noticeable, which boosts my confidence every time I look in the mirror. It’s easy to apply, and I appreciate how it covers my grays effectively, giving my hair a refreshed and youthful appearance.
Another reason I like using this product is that it doesn’t dry out my hair like some other dyes I’ve tried. My hair feels softer and healthier afterward, which is important to me because I want to maintain my hair’s strength and texture. Plus, the color lasts well, so I don’t have to worry about frequent touch-ups. Overall, L’Oréal Black Plum HiColor helps me express myself with a beautiful, long-lasting shade that suits my style perfectly.
Buying Guide for L’Oreal Black Plum Hicolor
Understanding What L’Oreal Black Plum Hicolor Is
When I first heard about L’Oreal Black Plum Hicolor, I was curious about what makes it different from other hair colors. It is a semi-permanent hair color that promises rich, vibrant black plum shades with long-lasting results. The formula is designed to give a glossy finish and nourish hair while coloring.
Why I Chose L’Oreal Black Plum Hicolor
For me, the appeal of this product lies in its unique color tone. Black plum is a subtle mix of deep black with hints of purple, which adds dimension and shine. I wanted a color that wasn’t just plain black but had a trendy, sophisticated twist.
Considerations Before Buying
Before I made the purchase, I considered several factors. First, my hair type and condition mattered since coloring can affect hair health. I also checked if the color would suit my skin tone and personal style. Additionally, I looked into how long the color would last and if the product was easy to apply at home.
How to Use L’Oreal Black Plum Hicolor
From my experience, following the instructions carefully is crucial. The application process usually involves mixing the color cream with a developer and applying it evenly on dry hair. Timing is important to achieve the desired shade without over-processing.
Benefits I Noticed
After using the product, I found that my hair looked shiny and vibrant with a noticeable black plum hue. The color faded gradually without harsh lines, which I appreciated. The formula also helped keep my hair soft, which is a bonus.
Potential Drawbacks to Keep in Mind
I noticed that if hair is very light or previously bleached, the final color might turn out differently than expected. Also, since it is semi-permanent, the color doesn’t last as long as permanent dyes, so touch-ups are needed.
Where to Buy and Pricing Tips
When I was looking to buy, I compared prices across different retailers, both online and in-store. It’s important to buy from reputable sources to ensure authenticity. Sometimes, buying during sales or promotions can save money.
Final Thoughts on Choosing L’Oreal Black Plum Hicolor
Overall, I found L’Oreal Black Plum Hicolor to be a great option if you want a unique black shade with plum undertones. Make sure you assess your hair condition, follow instructions closely, and be prepared for regular maintenance to keep the color looking fresh.
Author Profile

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Jane Ferrara is the founder and voice behind EmmaBelle’s Café, a modern product review blog that blends practical advice with a touch of café warmth. With a background in hospitality management and a degree in Consumer Behavior and Product Design from the University of Oregon, Jane brings a sharp eye for quality and usability to every review. Her professional years managing a boutique hotel in Portland taught her how thoughtful design and functionality shape everyday comfort lessons that now guide her work online.
Based in Charleston, South Carolina, Jane spends her days testing lifestyle products, writing honest reviews, and photographing the small details that make them worth having. Her goal is to give readers clarity and confidence in their choices, without the marketing fluff. When she’s not working, you’ll likely find her exploring local cafés, cooking at home, or walking her golden retriever, Poppy always curious, always learning.
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